For months now, my iPad's been telling me my storage capacity is low and needs upgrading. I'll be damned if Apple are gonna get me sucked into their monopoly. Once you save your Apple stuff on the iCloud, you can't go back. You must always always use the Apple ecosystem from then on. So I finally, after meaning to do it for months, moved all my precious pics and videos (mostly of my kids) to my laptop, where I can subsequently organise them into albums, and even go on to save them onto memory stick. It took surprisingly shorter than expected and now I have a fresh blank slate on my iPad to rinse-repeat. Phew!