When I read about the Danish concept of Hygge a while back I couldn't help but think of the German word, Gemütlichkeit, a term that everyone in Milwaukee and Wisconsin are very familiar with. Before it was part of our brand, it was a word used to describe the warmth and good cheer found here in abundance.

HYGGE (Hue-gah): creating a warm atmosphere and enjoying the good things in life with good people. The warm glow of candlelight is hygge. Cosying up with a loved one for a movie – that’s hygge, too. And there's nothing more hygge than sitting around with friends and family, discussing the big and small things in life.

From https://www.visitdenmark.co.uk/en-gb/denmark-hygge

GEMÜTLICHKEIT (guh-MYOOT-lik-KYT): Friendship, warmth and good cheer. Have you ever felt like you’re right at home, even when you’re miles and miles away? That feeling has a name: Gemütlichkeit. With friends, you’re always welcome. Gemütlichkeit goes a step further and embodies a feeling of belonging and leaving your troubles at the door.

From https://www.travelwisconsin.com/gemutlichkeit

SixContest #115 Why I Love Where I Live. In this case, Why I Love, Where I Lived.