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Why people chose politics over facts?

BY MeadowsMike on May 9, 2012
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Here's the question of the day. Why is the hysteria-based community so immune to fact-based arguments? Affects both sides of course

http://www.npr.org/blogs/itsallpolitics/2012/05/09/152287372/partisan-psychology-why-are-people-partial-to-political-loyalties-over-facts

\"On a range of issues, partisans seem partial to their political loyalties over the facts. When those loyalties demand changing their views of the facts, he said, partisans seem willing to throw even consistency overboard.\"

\"Nyhan said that ongoing — and as yet, unpublished — research was showing the technique could be effective. The researchers had voters think of times in their lives when they had done something very positive and found that, fortified by this positive memory, voters were more willing to take in information that challenged their pre-existing views.

\"One person talked about taking care of his elderly grandmother — something you wouldn't expect to have any influence on people's factual beliefs about politics,\" Nyhan said. \"But that brings to mind these positive feelings about themselves, which we think will protect them or inoculate them from the threat that unwelcome ideas or unwelcome information might pose to their self-concept.\"

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